The scheme seeks to achieve its investment objective by investing atleast 80% of it’s net assets in equity & equity related instruments of companies which are part of Consumer Oriented Macro Economic Sectors.

• Fund Manager will follow the AMFI sector classification for deciding the investment universe for the scheme.
• The scheme may also invest some portion of the investible funds in equity / equity related instruments of other companies.
• The Scheme may also invest some portion of the investible funds in debt and money market instruments.

EQUITY

• The Fund will manage a diversified equity portfolio. The emphasis would be on investment in well managed, high-quality companies with above average growth prospects that can be purchased at a reasonable price. This includes emerging companies that offer high growth potential over the long term.
• In selecting specific stocks, the Asset Management Company will consider and evaluate amongst various criteria net worth, consistent growth, strong cash flows, sound professional management, track record, industry scenario, growth prospects, liquidity of the securities, etc.

DEBT

• Investment in fixed income securities will be mainly in investment grade listed / unlisted securities. While investing in debt securities, the Fund would invest in companies based on various criteria including sound professional management, track record, industry scenario, growth prospectus, liquidity of the securities, etc.