The disruption to manufacturers worldwide from Japan's disasters will force a rethink of
how they manage production.
It's not too long ago when volcanic ash disrupted air transport across Europe and choked
the world's manufacturing supply chain - One of its biggest tests since the advent of the
low-inventory JIT (just-in-time) era. Now, Japan's disaster - earthquake, tsunami,
nuclear crisis and power shortages - has put the whole supply chain under far greater
stress. Weeks after the massive quake, the extent of the disruption is still unclear.
Not surprisingly, there seems to be some similarities between the current shocks that
manufacturing received and the subprime shocks that battered the banking and financial
system way back in 2008. In both cases, the problems began in a seemingly well-off part
of the system and quickly spread like wild fire sparing no one.
Just like the financial crisis caused a huge liquidity crisis, similarly manufacturing
industries are finding that spare parts that had always turned up reliably have stopped
coming.
The financial downturn led to many of us learning about
unheard of terms and products like “shadow banking”
and “arcane derivatives contracts”. Similarly
manufacturers are discovering how little they know
about their suppliers.
During the Lehman Brothers crisis, financial
institutions, including big banks, struggled to survive
themselves as they were all in a tangle. Similarly,
assembly firms are now finding that their supply chain
looks much the same.
As with a few financial institutions which were “too big
to fail”, similarly some Japanese suppliers are now being
seen as too critical to do without. Let us take the case of
two major chemical firms - Mitsubishi Gas Chemical
and Hitachi Chemical. These two firms control about
90% of the market for a speciality resin used to bond
parts of microchips used in smartphones and other
devices. The plants of both these firms were partly
damaged in the earthquakes leading to a supply crisis.
The compact battery in Apple's iPods relies on a
polymer made by Kureha, which holds 70% of the
market, and whose factory was damaged.
Due to the Japan crisis, manufacturers around the world
are battling to secure components and materials from
elsewhere leading to price rises and hefty premiums.
This had led to carmakers in Japan and America scaling
back production. Toyota fears a scarcity of rubber,
plastic and electronic parts. It is not yet clear how worse
things will get as existing stocks run down. Nor can Japanese suppliers be sure of how soon they can get back
up to speed with Japan still facing aftershocks and new
earthquakes. The loss of a very large nuclear plant and
shutdown of others has led to unheard of power
shortages and load shedding.
Smaller rivals also look set to gain as customers switch
part of their orders. For example, Hiwin, a Taiwanese
firm with 10% market share for “linear motion guides”,
used in industrial machines, may gain share from
customers of Japan's THK, which dominates the market
with a 55% share and which faces power cuts.
The current crisis may also force suppliers who have
near-monopolies on crucial parts and materials to
spread production facilities geographically.
As assembly firms face financial pressures to keep their
inventories down, the crisis may see a new industry
emerge - one that maintains essential stocks on behalf of
manufacturers.
Over the past decade, the JIT (just-in-time) concept of
having supplies delivered at the last minute to keep
inventories down spread across the global
manufacturing chain. Industrial firms, having spent
years becoming ever leaner now realize the risk
associated in, making themselves more exposed to these
sorts of supply shocks, will now have to go partly into
reverse, giving up some efficiency gains to become more
robust.
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